Marketing and Advertising Case Studies

McCarthy Architecture engaged McRae Creative Group to lead the firm’s marketing strategy, strengthening visibility and positioning projects to support business development across the architecture, engineering, and construction sector. We transformed completed projects into strategic marketing assets through website optimization, project storytelling, proposal support, and targeted digital outreach. The result is a consistent marketing engine that elevates the firm’s portfolio, improves online visibility, and helps convert project work into new opportunities.

McRae Creative Group manages Miller Equipment Company’s digital marketing and paid advertising strategy, including Google Ads and Meta campaigns designed to generate qualified equipment inquiries. Campaigns are continuously optimized around high intent search terms, forklift sales and service messaging, and regional targeting to ensure ad spend is working efficiently. Combined with website optimization and clear conversion pathways, the program produces consistent inbound leads while strengthening Miller Equipment’s visibility in the competitive material handling market.

McRae Creative Group partnered with a nationally recognized Christian women’s business coach to design and launch a new podcast division within her brand. We developed a vibrant and energetic visual identity including logo system, color palette, typography, and brand assets designed specifically for digital platforms and streaming visibility. The final brand system supports podcast promotion across websites, social platforms, and sales funnels, helping translate her message of faith driven motherhood into a bold, recognizable media presence.

McRae Creative Group supports Ling Wang Photography by leading sales strategy, client experience design, and end to end project coordination for the studio. The role centers on guiding prospective clients from first inquiry through booking and production, translating the value of professional imagery into clear offerings while managing schedules, communications, and session logistics. By combining relationship driven sales with attentive project management, the studio delivers a refined white glove experience that builds trust, increases bookings, and turns clients into long term brand partners.

McRae Creative Group partnered with Parent Grace during the launch phase to bring the brand to life through strategic positioning, logo development, color palette creation, and cohesive visual identity design. Beyond creative direction, we analyzed the studio’s business model and restructured pricing and service offerings to better align with the value of their work while simplifying internal systems. The result was increased revenue and improved efficiency, allowing the business to generate stronger profit while reducing the time and workload required for each client project.

McRae Creative Group was brought in to shape the visual identity and overall design language for The Stables on the Brazos, a luxury event venue just west of Houston designed to deliver an elegant, all inclusive wedding experience.

Working from early concept stages, we developed the brand positioning, custom typography, color palette, pattern systems that now appear throughout the property and guest experience. Consulting also on social media ideation launch planning. Today, those design elements live across signage and venue materials, helping establish a cohesive aesthetic that supports what has become one of the Houston area's premier wedding destinations.