Designed to move your business forward.

Helping architecture, engineering, construction, and service based companies generate qualified leads through paid advertising and strategy. Based in Houston, serving clients nationwide.

Portrait of a blonde woman with blue eyes, wearing a white blouse and gold earrings, smiling softly against a light background.

McRae Creative

Work With Me
Work With Me

Strategic Marketing - Creative Direction - Advertising

Most businesses don't need more noise. They need someone who can build the plan and make it work.

McRae Creative Group is a strategic advertising and marketing partner for architecture, construction, industrial, and service based businesses that want their marketing to actually perform.

I optimize your advertising, refine your positioning, and streamline your operations so your money goes further and the results compound over time.

Learn More About My Approach
Learn More About My Approach

FOR COMPANIES THAT WANT MARKETING THAT WORKS

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FOR COMPANIES THAT WANT MARKETING THAT WORKS ✨

How We Work
Together.

Every engagement starts with getting to know your business, your goals, and what moving forward actually looks like for you.

We thrive in the nitty gritty details. From there, everything is built collaboratively around what your business specifically needs and designed to hold up over time. This is especially critical for businesses in architecture, construction, and service based industries where lead quality matters more than volume.

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Strategic Marketing Consulting for AEC and Service Based Businesses

We look at the real numbers first. What's converting, what's leaking money, and where the gap is between what you're spending and what you're getting back. Then I align your marketing with your revenue goals and what your business can actually sustain.

Google Ads and Paid Advertising Management

We manage Google Ads and paid advertising for construction companies, service providers, and growing businesses looking for consistent lead flow. Strategy, buildout, creative, daily management, and ongoing optimization. You get clear reporting on what's converting, what it costs, and what needs to change.

Creative Direction
& Execution

Everything from brand positioning to visual digital identity is grounded in strategy and built to last. I don't separate the thinking from the doing, and that's what makes the work hold up.

Results From Clients

  • “Working with Lauren gave us such clarity and direction about how to stay consistent to our brand, how to market ourselves to our ideal clients, and how to set the tone for our business. It was absolutely amazing to start off on the right foot and we ended up with an incredibly successful first year of business.”

  • “After working with Lauren, I felt such a renewed sense of confidence in how I was showing up in my business. That shift gave me so much clarity and momentum because my brand finally feels aligned, both visually and emotionally, with the impact I want to make.”

  • “Since Lauren and her team have taken over we are already in a short amount of time seeing more traffic and receiving more quality leads. Our website has been completely redesigned to be easier for customers to use and better showcase all that we offer.”

Recent Case Studies

  • Logo for McCarthy Architecture featuring large blue letters MC A with the company name overlaid

    AEC Marketing Strategy

    McCarthy Architecture engaged McRae Creative Group to lead the firm’s marketing strategy, strengthening visibility and positioning projects to support business development across the architecture, engineering, and construction sector. We transformed completed projects into strategic marketing assets through website optimization, project storytelling, proposal support, and targeted digital outreach. The result is a consistent marketing engine that elevates the firm’s portfolio, improves online visibility, and helps convert project work into new opportunities.

  • Logo for a Miller Equipment Co

    Industrial Website + Paid Advertising

    McRae Creative Group manages Miller Equipment Company’s digital marketing and paid advertising strategy, including Google Ads and Meta campaigns designed to generate qualified equipment inquiries. Campaigns are continuously optimized around high intent search terms, forklift sales and service messaging, and regional targeting to ensure ad spend is working efficiently. Combined with website optimization and clear conversion pathways, the program produces consistent inbound leads while strengthening Miller Equipment’s visibility in the competitive material handling market.

  • Logo for the Redefined Mom Podcast in yellow font with a microphone icon.

    Creative Brand Development

    McRae Creative Group partnered with a nationally recognized Christian women’s business coach to design and launch a new podcast division within her brand. We developed a vibrant and energetic visual identity including logo system, color palette, typography, and brand assets designed specifically for digital platforms and streaming visibility. The final brand system supports podcast promotion across websites, social platforms, and sales funnels, helping translate her message of faith driven motherhood into a bold, recognizable media presence.

  • Logo for Ling Wang Photography with a pale pink circular background and black text.

    Sales & Client Experience Strategist

    McRae Creative Group supports Ling Wang Photography by leading sales strategy, client experience design, and end to end project coordination for the studio. The role centers on guiding prospective clients from first inquiry through booking and production, translating the value of professional imagery into clear offerings while managing schedules, communications, and session logistics. By combining relationship driven sales with attentive project management, the studio delivers a refined white glove experience that builds trust, increases bookings, and turns clients into long term brand partners.

  • Logo reading 'PEAR & GRACE' in elegant font on a white background.

    Brand & Business Growth Strategist

    McRae Creative Group partnered with Parent Grace during the launch phase to bring the brand to life through strategic positioning, logo development, color palette creation, and cohesive visual identity design. Beyond creative direction, we analyzed the studio’s business model and restructured pricing and service offerings to better align with the value of their work while simplifying internal systems. The result was increased revenue and improved efficiency, allowing the business to generate stronger profit while reducing the time and workload required for each client project.

  • Black circular logo with white cursive text reading 'The Stablez ON THE BRAZOS'.

    Brand Identity & Designer

    McRae Creative Group was brought in to shape the visual identity and overall design language for The Stables on the Brazos, a luxury event venue just west of Houston designed to deliver an elegant, all inclusive wedding experience.

    Working from early concept stages, we developed the brand positioning, custom typography, color palette, pattern systems that now appear throughout the property and guest experience. Consulting also on social media ideation launch planning. Today, those design elements live across signage and venue materials, helping establish a cohesive aesthetic that supports what has become one of the Houston area's premier wedding destinations.

  • Two women smiling indoors; one standing behind and the other sitting on a brown leather couch, with white walls in the background.