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STRATEGIC

MARKETING

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You Don't Have a Traffic Problem.

Marketing Strategy & Execution for Businesses Ready to Scale

Most underperforming businesses don't have a traffic problem. They have a messaging problem…. and this girl will find it. Website audits, brand clarity, ad strategy, and analytics that go deeper than the dashboard. You leave with a clear picture, a real plan, and option for outsourced execution.

WHERE MOST PEOPLE ARE STUCK:

  • Messaging audits and full website overhauls that convert.

  • Google and Meta campaign strategy built around what's happening in your market right now.

  • Monthly reports with a real narrative. I dive deeply into what moved, what didn't, and what's next.

Find My Problem.
Find My Problem.

Here's How This Works.

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    The Audit

    We start by looking at everything. Your website, your messaging, your funnel, your ads, your analytics. No assumptions, no shortcuts. Just a clear picture of what's actually happening and where the gaps are.

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    Strategy Before Execution

    Most consultants start building before they understand what's broken. I start with the why. Before anything gets written, launched, or spent, we get clear on the real problem. That's what makes everything else perform.

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    The Plan

    You get a real, specific action plan. Not a deck full of recommendations nobody implements. A clear path forward that says here's what's broken, here's the priority order, and here's exactly what we do next.

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    Fully In It.

    You're not handed off to a junior account manager. You work directly with me, start to finish! I know your business, I track what's working, and I stay two steps ahead so you don't have to.

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    The Fog Lifts.

    Every engagement ends the same way. You know what was broken, you know what was working, and you have a plan you can actually execute. Most clients say it's the clearest they've felt about their business in months.

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A woman with blonde hair and blue eyes, wearing a white top with a rounded collar and gold earrings, smiling softly.

Meet LAUREN
Your Strategist

I built McRae Creative Group because I kept seeing the same thing: smart businesses with real potential, stuck. Not from lack of effort or budget but from messaging that missed, strategy that was borrowed instead of built, and no one in the room who could see the whole picture at once. I'm that person. I come in, I look at everything, and I find what's actually going on.

I work with a small number of clients at a time because this work requires real attention. What you get is direct access to someone who has done this across industries, knows the platforms, reads the data, writes the copy, and genuinely cares where your business goes. Not a team you'll never meet. Just me, fully in it with you.

LEARN MORE
LEARN MORE

  • "What is brought to the table is thoughtful, strategic, energetic and impactful, be prepared to keep up."

    Working with Lauren brought a renewed sense of enthusiasm and direction to our company. Through improved imagery, thoughtful words, and sharing more specific information about our work, we gained greater clarity in how we present who we are. The process encouraged us to think more broadly about our marketing and the long range vision for the firm. It created an energy that pushed us forward and helped us see new opportunities for strategic growth.

    - Kelly McCarthy
    President | McCarthy Architecture

  • "Every time we meet I feel excited and comforted that she is taking the reigns on the things that I know I need but dont have the time or the talent to implement."

    Working with Lauren and her team has completely changed how we approach our marketing and online presence. In a short amount of time we began seeing more traffic, better quality leads, and a website that truly reflects who we are and what we offer. What we appreciate most is the personal approach. Lauren listens, understands our business, and follows through on what she says she will do. It feels like she is part of our team, handling the marketing so we can stay focused on running our business.

    – Foster Miller
    Chief Executive Officer | Miller Equipment

  • "Working with Lauren gave us such clarity and direction about how to stay consistent to our brand, how to market ourselves to our ideal clients, and how to set the tone for our business."

    Working with Lauren gave us clear direction on how to stay consistent with our brand and how to market ourselves to our ideal clients. She helped us start our business on the right foot, setting the tone and strategy for how we wanted to show up from the very beginning. One of our favorite moments was reviewing the branding and logo work together, because it honestly felt like she “knew us better than we know ourselves.” The entire process was the perfect mixture of creative and professional, and it set us up for an incredibly successful first year of business.

    - Allyn Childers
    Owner | Pear & Grace Photography