Google Ads and Paid Advertising for AEC and Service Based Businesses
We treat your ad spend like it's our own. Every campaign we build starts with a real understanding of your business: who you're trying to reach, what action they need to take, and what it actually costs to make that happen. Then we get to work. Building the structure, finding the keywords that convert, and optimizing every week until the numbers reflect what's possible. Not what's average.
What managed advertising looks like when strategy leads.
57%
34%
$0.61
2x
Results based on a real client account managed over seven months. Numbers pulled from verified Google Ads data.
From $11.57 per conversion to $2.58 in seven months.
When this client came to us, they were paying nearly $12 for every conversion their ads generated. Their previous agency had been managing the account for over a year, and in that time, monthly impressions had declined from 44,000 to fewer than 7,000. The campaigns were technically running. But they weren’t working.
We rebuilt the account from the ground up: new campaign architecture, tighter keyword targeting, Performance Max expansion, and ongoing optimization week over week. Within the first month, CPA dropped to $4.49. By month six, it was $2.58. Conversion rate grew from under 8% to over 34%. And the account that once reached 7,000 people a month was reaching nearly 39,000.
The spend stayed the same. The strategy changed everything.
| Previous Agency | MCG | |
|---|---|---|
| Cost Per Conversion (CPA) | $11.57 | $2.58 |
| Cost Per Click (CPC) | $0.92 | $0.61 |
| Conversion Rate | 7.98% | 34.3% |
| Monthly Impressions | ~6,949 | ~38,987 |
| Active Campaigns | 2 | 5 |
| Monthly Conversions | 60 | 329 |
All data sourced from verified monthly Google Ads reports.
Built to generate consistent, qualified leads not just traffic.
WHAT WE DO
What’s inside a managed ads engagement with MCG.
Every client starts with a strategy session, not a contract. We need to understand your goals, your margins, and what a real lead looks like for your business before we write a single ad. From there, we build campaigns across Google Search, Performance Max, and local channels, tracking every conversion, testing every variable, and reporting with the same clarity we’d want if it were our money on the line.
We don’t hand you a dashboard and disappear. You get a monthly report, a standing check-in, and a team that’s watching your account the way it should be watched: actively, not reactively
Who i Work With
Ready to see what your ad budget can actually do?
Let’s look at your current account together. No pitch, just an honest assessment.